AytmThis is How Highly Productive Researchers Get Sh*t DoneYou know that feeling when someone drops one more research request onto your team’s already overflowing plate?5 min read·Apr 2, 2021----
AytmProduct Cannibalization: What it is and How to Use it to Your AdvantageAround 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen.7 min read·Mar 22, 2021----
AytmWhat is Agile Market Research and Why is it Important?The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work and…4 min read·Jan 22, 2021----
AytmCollect Qualitative Feedback in the Agile Market Research RealmMarket researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their…5 min read·Sep 4, 2020----
Aytm5 Considerations for Great Survey QuestionsOne of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right…5 min read·Sep 4, 2020----
AytmI’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But…8 min read·May 27, 2020----
AytmUsing Quantitative Research with Qualitative in Today’s WorldToday, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to…6 min read·May 27, 2020----
AytmHow COVID-19 is Driving Change in Consumer ResearchClients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:5 min read·May 27, 2020----
Aytm4 Types of Consumer Research Brands Should Run During the PandemicTurning Uncertainty into Confidence with In the Moment Research5 min read·May 8, 2020----
