AytmThis is How Highly Productive Researchers Get Sh*t DoneYou know that feeling when someone drops one more research request onto your team’s already overflowing plate?Apr 2, 2021Apr 2, 2021
AytmProduct Cannibalization: What it is and How to Use it to Your AdvantageAround 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen.Mar 22, 2021Mar 22, 2021
AytmWhat is Agile Market Research and Why is it Important?The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work and…Jan 22, 2021Jan 22, 2021
AytmCollect Qualitative Feedback in the Agile Market Research RealmMarket researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their…Sep 4, 2020Sep 4, 2020
Aytm5 Considerations for Great Survey QuestionsOne of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right…Sep 4, 2020Sep 4, 2020
AytmI’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But…May 27, 2020May 27, 2020
AytmUsing Quantitative Research with Qualitative in Today’s WorldToday, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to…May 27, 2020May 27, 2020
AytmHow COVID-19 is Driving Change in Consumer ResearchClients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:May 27, 2020May 27, 2020
Aytm4 Types of Consumer Research Brands Should Run During the PandemicTurning Uncertainty into Confidence with In the Moment ResearchMay 8, 2020May 8, 2020
